More than Half of CMOs Remain Uninterested in Social Networks

Despite the cultural phenomenon that Facebook and MySpace have becomein the past few years, 55% of top-brand CMOs said they’re not toointerested (22%), or not interested at all (33%), in incorporatingthese and similar social-networking sites into their marketingstrategies, according to a survey by Epsilon

Paradoxically, 27% of CMOs identified social networking andword-of-mouth - ahead of all other elements of traditional or digitalmarketing - as the tool they most want to introduce to their marketingmix to compensate for anticipated budget cuts, and 12% of marketersdoing it now said it would be the “last to go” in the face of budgetcutbacks.












Spending Down for 2009



















Source : MarketingCharts