Saturday, 20 December 2008

Email? You Must Be Kidding!

Source : Millennial Marketing

I receive and send hundreds of emails a day and use four different email accounts. In generational terms, I am a digital Neanderthal. The average high school or college student uses 2.4 emails a day according to eROI. Students, on average, read marketing emails on a "rarely to never" basis, with 61% falling into this category, says the report. Only 16% are reading marketing emails on a frequent basis, while 66% of students rarely or never take action on marketing emails.

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