Friday, 10 July 2009
Thursday, 9 July 2009
Wednesday, 8 July 2009
Thursday, 2 July 2009
TV Ads Most Helpful; Web Banners Most Ignored
TV Ads Most Helpful; Web Banners Most Ignored
More than one-third of Americans (37%) say that TV ads are most helpful to them in making a purchase decision, while nearly half say they ignore internet banner ads, according to (pdf) a poll from AdWeekMedia and Harris Interactive.
In terms of the helpfulness of ads in other media, newspapers rank second behind TV, with 17% reporting that newspaper ads are most helpful, while 14% say the same about internet search-engine ads:
Today’s Teens Buy 19% Less Music
Teens between ages 13 and 17 listened to more online music in 2008 than they did in 2007, but acquired 19% less, according to research from the The NPD Group, which reported that this decline includes a combined 26% decrease in CD purchases and a 13% dip in paid digital downloads.
In the case of paid digital downloads, 32% of teens purchasing less digital music expressed discontent with the music that was available for purchase, while 23% say they already have a suitable collection of digital music, according to NPD’s music tracking surveys. Nearly one-quarter (24%) of teens also cited cutbacks in overall entertainment spending as a reason for buying fewer downloads.
52% of British kids aged 5-9 have a mobile phone
"Figures from MobileYouth, a research consultancy which tracks technology use by youngsters, found that 52 per cent of UK children aged five to nine have a mobile. Among ten to 14-year-olds, usage is running at almost 85 per cent."
Source: MobileYouth report, cited by the Daily Mail, 254th June 2009
